GOAT USA Inc.'s Privacy Policy

Nature of Your Interaction With Us	Categories of Data Collected
Customers, Potential Customers, and Visitors to our Website	While providing services to customers or potential customers, or visitors to Our Website, We may collect and use the following categories of personal information about individual customers: •    Identifiers such as Your real name, alias, postal address, email address, telephone number, date of birth,  title (such as Mr., Ms., Mrs., Dr. or similar), payment method preferences, partial account or payment card numbers, special status designations (e.g., teacher, college student, military), online identifier, user ID, device ID, domain server, type of device/operating system, browser used to access Our services, Internet Protocol address, or other similar identifiers.     •    Personal information described in the California Consumer Records Act, Section 1798.80, subdivision (e). This may include Your real name, postal address, email address, telephone number, and gender. •    Protected classification characteristics under California or federal law. This includes Your age/date of birth, zip code, and gender.  •    Commercial information, such as products or services purchased, obtained, or considered, product returns, and purchasing histories. •    Internet or other electronic network activity information, including information regarding Your interaction with Our Website, or advertisement, referring webpage/source through and mobile device/application from which You access Our Website, transaction and browsing history, cookie ID, device advertising ID, device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information, etc.), non-identifiable request IDs, emails, clicks, search terms, pages visited, usage details such as time, length and frequency of interactions and statistics associated with the interaction between device or browser and Our website.  •    Approximate geolocation data, including information about what city and state Your device is located in when accessing Our Website. •    Other identifying information that You voluntarily chose to provide such as personal information in emails, letters, chat or online forms that You send or submit to Us.   •    Inferences drawn from the information above, such as Your language preferences.
Visitors to Our offices, stores or attendees at Our in person events	If You visit Our offices or stores, or attend Our in person events, We may collect and use the following categories of personal information about You: •    Identifiers such as Your real name, alias, postal address, email address, telephone number, date of birth, title (such as Mr., Ms., Mrs., Dr. or similar), payment method preferences, partial account or payment card numbers, special status designations (e.g., teacher, college student, military), or other similar identifiers.     •    Personal information described in the California Consumer Records Act, Section 1798.80, subdivision (e). This may include Your real name, postal address, email address, telephone number, date of birth and gender. •    Protected classification characteristics under California or federal law. This includes Your age, date of birth, zip code, and gender.  •    Audio or visual information. We may capture video and still footage of the public spaces in Our stores, offices, live events and locations, including entrance halls, stairwells, common areas, storerooms, parking lots, etc. If You visit Us in Our offices, stores and/or in-person events, Your image and likeness may be recorded or captured. The purpose of collecting video footage is to deter and investigate crimes and legal claims, to assist crime-investigative authorities in criminal investigations and to support legal claims.  •    Other identifying information that You voluntarily chose to submit to Us.   •    Inferences drawn from the information above, such as Your language preferences.

 

III.    Categories Of Sources From Which We Collect Personal Information 

We obtain the categories of personal information listed above from the following categories of sources:

•    Directly from You or Your representatives. For example, information that Our customers provide to process their orders made on Our Website or in person at stores or live events.

•    Directly and indirectly from activity on Our Website. For example, Website usage details are collected automatically.

•    From Our service providers and third parties pursuant to data sharing agreements. For example, we work with payment processors and shippers that allow us to process Your purchases and ship them to You, or process returns. We also work with third parties such as analytics providers, ad tech providers, and others that help us understand how our customers engage with our products and content and to market our products and services to You. This may be done via third-party technologies, including cookies, pixels, web beacons, software development kits and similar technologies. For more information, please review the section below titled Categories Of Personal Information We Have Sold Or Shared In The Preceding 12 Months; Categories of Third Parties To Whom Such Information Was Sold Or Shared  

IV.    Business and Commercial Purposes For Collecting Personal Information From Consumers

GOAT USA processes Your personal information as needed to sell and deliver goods, deliver marketing and advertising messages, promote sporting events, athletes, sporting organizations, associations, and groups, conduct contests, games of skill and games of chance, and to meet Our contractual and other legal obligations. 

We may use Your personal information for the following business purposes: 

•    To process Your orders and transactions.

•    To fulfill and manage purchases, orders, deliveries, payments, and returns/exchanges.

•    To provide information related to goods, special offers, services, sweepstakes, promotions, or other relevant information through Our Website and/or trusted sponsors, partners, or licensees.

•    To deliver coupons, mobile offers, newsletters, in-store receipt messages, emails, mobile messages, targeted advertising and social media notifications.

•    To provide interactive features of the Website, such as product reviews or weekly ads, send marketing communications and other information regarding products, services and promotions.

•    To administer promotions, surveys, focus groups, and loyalty and subscription programs

•    To assist Our customer relations department with resolving issues.

•    To identify and preventing fraud.

•    To Responding to legal/regulatory inquiries.

•    To improving Our goods and services offerings.

•    As part of processing requests for information, feedback and reviews of products and services and Our Website.

•    To fulfill Your requests for information or products/services, including to respond to Your inquiries about Our products.

•    To communicate to You and Your authorized representatives the information on goods, services, experiences, and other special offers We believe may be of genuine interest to You.

•    To market and promote the GOAT USA brand.

•    For testing, research, analysis, and development of products and service offerings. 

•    To operate and improve online services and customer experiences. 

•    To personalize online and offline content.

•    To improve the accuracy of potential or current GOAT USA records.

•    To provide features to simplify user experience upon return to Our Website (for example, keeping items in Your cart even if You navigate away from Our Website).

•    For internal administration, data analysis, billing, and detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement.

•    As necessary or appropriate to protect the rights, property or safety of GOAT USA, Our clients or others, including system and network administration and security, infrastructure monitoring, identity and credential management, verification and authentication, and access control; monitoring and other controls needed to safeguard the security and integrity of transactions and/or recordation of information.

•    To host, store and otherwise process information needed for business continuity and disaster recovery.

•    To respond to law enforcement requests and subpoenas from law enforcement agencies and courts in the United States and other countries where We operate, and as required by applicable law, court order, or governmental regulations.  

•    To comply with laws and to assist law enforcement as may be needed.

•    To evaluate or conduct a merger, reorganization, dissolution, or other sale or transfer of some or all of Our assets, or similar corporate transaction or proceeding, in which personal information held by Us is among the assets transferred.

•    Approximate geolocation data, specifically, is processed in order to assess Our compliance obligations under the data privacy laws, as well as to determine how customers in different jurisdictions interact with Our  Website and product offerings, improve Our products, provide You with information, products or services that You request from Us, to identify the closest GOAT USA or third party retail store where GOAT USA items may be purchased, and to protect GOAT USA, its employees, clients, and the public against theft, legal liability, fraud, or abuse.

We may also process Your personal information for the following commercial purposes: 

•    Analyze traffic on Our Website and on the sites of third parties.

•    For interest-based advertising

•    For conducting research and analysis

•    For cross-context and cross-device linking

•    Identify and share advertising that is relevant to You based on Your preferences, patterns of interaction with Our Website or advertising, and location that enables Us to deliver more relevant marketing and advertising to You on Our Website and on third party sites and applications.

•    Evaluate and optimize Your use of Our Platform and the advertising You see and/or with which You interact.

If You are a Canadian resident, please go to the Notice to Canadian Consumers Section to learn more about how We process Your data.

V.    Disclosure of Personal Information to Our Service Providers

In order to fulfill the business purposes identified in Section IV above, We may partner with service providers such as fulfillment companies, shipping and returns companies, payment processors, and various technology vendors. We may disclose Your personal information to a service provider for a disclosed business purpose.  When We disclose personal information for a business purpose, We enter a contract that describes the purpose and requires the service provider to both keep that personal information confidential and not use it for any purpose except performing the contract. In addition to service providers, we work with third parties for targeted advertising and analytics for commercial purposes, as discussed in Section VI below. 

VI.    Categories Of Personal Information We Have Sold Or Shared In The Preceding 12 Months; Categories of Third Parties To Whom Such Information Was Sold Or Shared

While under most circumstances GOAT USA’s information practices do not involve the sale or sharing of consumer personal information, some consumer privacy laws broadly define these and similar terms. According to California consumer privacy law, a “sale” includes disclosing, making available or communicating personal information to a third party (except Our service providers or contractors) in exchange for monetary or other valuable consideration. “Sharing” includes disclosing, making available or communicating personal information to a third party for cross-context behavioral advertising, whether or not for any monetary or valuable consideration. 

Certain of Our services to You may be deemed a “sale” or “sharing” under applicable law. For example, GOAT USA may share the information it collects with third parties, such as data management companies, analytics companies (e.g. Google Analytics), mobile marketing services, chat providers, promotions vendors, and data enhancement services.  We utilize third party services for the commercial purposes discussed in Section  IV of this Policy. 

In the preceding 12 months, We have sold or shared to third parties the following categories of personal information: 

Categories of Personal Information	Categories of Third-Party Recipients	Commercial Purposes for Sale and Sharing
•    Identifiers •    Commercial Information •    Internet/Electronic Activity, including via online tracking technologies such as cookies, pixels, software development kits, session replay scripts and other technologies	Analytics companies, Marketing and advertising providers	•    Analyze traffic on Our Website and on the sites of third parties. •    For interest-based advertising •    Conduct research and analysis •    For cross-context and cross-device linking •    Identify and share advertising that is relevant to You based on Your preferences, patterns of interaction with Our Website or advertising, and location that enables Us to deliver more relevant marketing and advertising to You on Our Website and on third party sites and applications. •    Evaluate and optimize Your use of Our Platform and the advertising You see and/or with which You interact.

 

Consumers have the right to opt out of the sale and sharing of personal information. To exercise this right, please follow the instructions on Our Do Not Sell or Share My Personal Information link. 

VII.    Our Use of Consumers’ Sensitive Personal Information 

GOAT USA does not process sensitive personal information on Our customers, potential customers, visitors to Our Platform or consumers that interact with Us in person at events, Our stores or Our offices. To the extent that You submit Your financial information for the purposes of making a purchase from Us, payments are processed by Our service providers and GOAT USA only receives information on the last four digits of the payment account that You used. We receive this information in order to be able to show to You which payment account You used to make a purchase from us. 

VIII.    Cookies and Similar Technologies

GOAT USA, certain service providers operating on GOAT USA’s behalf, and third parties may collect information about Your activity, or activity on devices associated with You, on Our Website using tracking technologies such as cookies, pixels, tags, application program interfaces, and web beacons.  GOAT USA may collect information whether or not You are logged in or registered, and may associate this tracking data with Your GOAT USA account.   

Cookies are small text files placed on Your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring Your preferences and settings when accessing and interacting with Our Website, combating fraud, analyzing how Our Website performs, customizing advertisements, and fulfilling other legitimate purposes. We also may use “web beacons” to help deliver cookies and gather usage and performance data. Our Website may include web beacons, cookies, or similar technologies from third-party service providers.

We may allow certain third parties, such as data analytics or online advertising service providers, to collect Your browsing activity on Our Website and applications in a manner that may be deemed to involve a sale of personal information under applicable law. 

GOAT USA participates in interest-based advertising where We use third parties to display content that is tailored to Your individual interests based on how You shop online, as well as to provide advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research.  These parties typically use a cookie, web beacon or other similar tracking technology to collect this information.

GOAT USA may also link Your devices so that content You see on one device can result in a relevant experience on another device, which allows GOAT USA to deliver more personalized advertising messages to You.  For example, if You place an item in Your cart on Our Website and You navigate away from Our Website, GOAT USA will be able to show You an advertisement featuring that item on another device that We believe belongs to You.

GOAT USA may also display targeted ads to You through select social media platforms.  Such ads are sent to groups of people that share traits such as common commercial buying habits and demographics.  Please make sure to check the individual policies of each social media platform to better understand these types of ads.

Through Our use of these third-party tools, We may have sold or shared to such third parties the following categories of personal information of Our website and application users within the last twelve (12) months:

•    Identifiers;
•    Internet or other electronic network activity information

Depending on Your state of residence, You may have the right to opt out of the sale and sharing of personal information. To exercise this right, please follow the instructions on Our Do Not Sell or Share My Personal Information link. 

You also have a variety of tools to control the data collected by cookies and similar technologies:

•    Cookies and Tracking Technologies: Cookies may generally be disabled or removed by tools available as part of most commercial web browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so You may need to set them separately. Please review Your browser’s Help menu for instructions or visit www.allaboutcookies.org for more information. Please note that if You disable all cookies, some features of Our Website may not function properly.

•    Do Not Track Signals: Your browser settings may allow You to automatically transmit a “Do Not Track” signal to online services You visit. Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many online services, We currently do not alter Our practices when We receive a “Do Not Track” signal from a visitor’s browser. 

•    Analytics and Advertising Technologies: You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.

We also may use advertising services provided by Google Ad Services, such as remarketing with analytics and interest-based ads. We may use first-party cookies or other identifiers as well as third-party cookies or other identifiers that are placed on Your device by our advertising partners to deliver advertisements, measure your interests, and/or personalize content. For more information on how Google Analytics uses data collected through Our services, visit http://www.google.com/policies/privacy/partners. To opt out of Google Analytics cookies, visit https://tools.google.com/dlpage/gaoptout or download the Google Analytics Opt-Out Browser Add-On. 

You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and providers that perform advertising-related services for Us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how You can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit http://www.aboutads.info/choices/. To learn more about the NAI and Your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to You but does not mean You will no longer receive any targeted content and/or ads (e.g., from other ad networks).

Depending on Your device settings, You may also opt out of certain interest-based advertising through the device’s “Limit Ad Tracking” or equivalent feature. Refer to Your device for more information on what this opt out affects. For instance, You can adjust or reset the advertising identifiers on Your mobile device in the device settings. iOS users can visit Settings > Privacy > Advertising > Reset Advertising Identifier. Android users can visit Google settings > Ads > Reset advertising ID.

In addition, We may serve ads on other online services that are targeted to reach people on those services who are also identified in one of more of Our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services such as Facebook/Meta or Twitter. We are not responsible for these services, including, without limitation, the security of the data they hold about You. If We use Facebook to serve Matched List Ads on Facebook services, You should be able to hover over the box in the right corner of such Facebook ad, or go to Your account settings, to find out what options Facebook offers you to control such ads. If We use X Matched List Ads, You should be able to review Your ad options in your account settings on X.

We are not responsible for the effectiveness of any other parties’ opt-out options or the accuracy of their statements regarding their programs.

EMAIL COMMUNICATIONS

You may unsubscribe from our marketing email communications by clicking the “unsubscribe” link found in every commercial email we send or by visiting the following link and completing the unsubscribe process: UNSUBSCRIBE. Unsubscribing from our marketing communications will not affect the level or quality of service we provide to you.

TEXT/SMS MESSAGES

GOAT USA offers you an option to opt in to receive text/SMS messages from GOAT USA. You may opt in to receiving text messages and alerts on the mobile phone number(s) you provide to us. Once you opt in, we may send you text messages (i) regarding your account; (ii) about our products and promotions (including advertisements, sales, and special offers); (iii) to investigate or prevent fraud; and (iv) to alert you in the event of an issue with any of your purchases. You do not have to opt in to text messages and alerts to use and enjoy our Platform or products. If you opt in, standard text messaging charges may apply. Message frequency may vary. You may choose to opt out from our text messages and alerts at any time.

To opt out of receiving mobile marketing messages for a specific mobile number, reply STOP to 833-235-6188 on Your wireless device.  You will receive a confirmation text that You have been opted out. 

For more information regarding our text messaging and alerts, please contact us at Privacy@goatusa.com.

IX.    How Long Your Personal Information Will Be Kept

Consistent with Our legal obligations, We will keep Your personal information for the duration of time necessary to provide the services or products You requested to You for the duration of time You maintain an account with Us, unless Our legal or contractual obligations require Us to retain Your personal information for a longer period.
Thereafter, We will keep Your personal information for as long as is necessary to do any of the following:

•    To respond to any questions or complaints made by You or on Your behalf
•    To comply with legal obligations and to enforce Our rights
•    To show that We treated You fairly
•    To keep records required by law

We will not retain Your personal information for longer than necessary to effect the purposes set out in this Policy. Different retention periods apply for different types of personal information. When it is no longer necessary to retain Your personal information, We will delete or anonymize it.

X.    Territoriality 

Our computer systems are based in the United States. If You reside in other jurisdictions and if You interact with Us via Our Platform or subscribe to Our services, We will collect and process Your personal information in the United States. Some of Our service providers store and process Your personal information on our behalf in Canada, United States, Singapore, European Economic Area (EEA), the United Kingdom, and Switzerland. Data protection and privacy regulations in these countries may or may not be equal to the level of protection afforded to residents of Your country of residence. BY INTERACTING WITH OUR PLATFORM OR SUBSCRIBING TO OUR SERVICES, YOU UNEQUIVOCALLY AND UNAMBIGUOUSLY CONSENT TO THE COLLECTION AND PROCESSING IN THE UNITED STATES OR OTHER DISCLOSED LOCATIONS OF YOUR PERSONAL INFORMATION COLLECTED OR OBTAINED BY US THROUGH YOUR VOLUNTARY SUBMISSIONS, AND THAT UNITED STATES LAW GOVERNS ANY SUCH COLLECTION AND PROCESSING.

XI.    MANAGING YOUR PREFERENCES

This section details how You may exercise Your preferences regarding any personal information GOAT USA may collect about You or Your communication preferences.

Request Type	How To Manage Preference
Update Account	If You have a GOAT USA account, You can update Your information via Your account.
Unsubscribe From GOAT USA emails	To unsubscribe from GOAT USA emails, please either click the “unsubscribe” link found in every commercial email we send or visit the following link and complete the unsubscribe process: UNSUBSCRIBE
Opt Out of Mobile Marketing Campaigns	To opt out of receiving mobile marketing messages for a specific mobile number, reply STOP to 833-235-6188 on Your wireless device.  You will receive a confirmation text that You have been opted out.
Technology-Enabled Collection and Use Preferences	Cookies and Pixel Tags •    Cookies may generally be disabled or removed by tools available as part of most commercial web browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so You may need to set them separately. Please review Your browser’s Help menu for instructions or visit www.allaboutcookies.org for more information. Please note that if You disable all cookies, some features of Our Website may not function properly. If You would like to manage Your cookie preferences on our site, please visit our Cookie Preference Center. Please also see Cookies and Similar Technologies Section of this Policy for more information. Website Optimization Services •    If You would like to opt-out of Google Analytics on a per browser basis, please Click Here to download the Google Analytics opt-out browser add-on. For more information on Google Analytics, Click Here. Interest-Based/Targeted or Online Behavioral Advertising (OBA) •    You may choose not to receive some interest-based advertising by submitting opt-outs. Some of the advertisers and providers that perform advertising-related services for Us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising and/or the Network Advertising Initiative (“NAI”). To learn more about how You can exercise certain choices regarding interest-based advertising, including use of cross-device data for serving ads, visit http://www.aboutads.info/choices/. To learn more about the NAI and Your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to You but does not mean You will no longer receive any targeted content and/or ads (e.g., from other ad networks). If You opt-out, You may continue to see or receive online advertising from GOAT USA; however, these ads may not be as relevant to You. Social Networks and Tech Advertising Programs You can manage Your preferences for many of these advertising programs through the links provided below: •    Facebook •    Google •    X •    Instagram •    TikTok

 

XII.    YOUR PRIVACY RIGHTS 

a.    NOTICE TO CALIFORNIA RESIDENTS

Under California Privacy Rights Act, You have certain rights with respect to Your personal information that We collect and use. These include:

Customer Right	Detailed Description
Right To Know	The right to know what personal information GOAT USA has collected, sold or shared about You including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information to parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about You. You may also have the right to request that We transfer information about You to a third party. Once We receive and confirm Your verifiable consumer request, We will disclose to You: •    The categories of personal information We collected about You. •    The categories of sources for the personal information We collected about You. •    Our business or commercial purpose for collecting or selling that personal information. •    The categories of third parties with whom We share that personal information. •    The specific pieces of personal information We collected about You. •    If We sold or disclosed Your personal information for a business purpose, we will disclose all sales identifying the personal information categories that each category of recipient purchased and the business purpose for each category, identifying the personal information categories that each category of recipient obtained. •    If requested by You, We will provide You with a copy of the personal information You provided to Us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party at Your request.
Right to Delete	The right to request that We delete any of Your personal information that We collected from You and retained, subject to certain exceptions. Once We receive, verify and confirm Your request, We will delete (and direct our service providers to delete) Your personal information from Our records, unless an exception applies. We may deny Your deletion request if retaining the information is necessary for Us or Our service providers to: 1.    Complete the transaction for which We collected the personal information, provide a good or service that You requested, take actions reasonably anticipated within the context of Our ongoing business relationship with You, or otherwise perform Our contract with You. 2.    Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities. 3.    Debug products to identify and repair errors that impair existing intended functionality. 4.    Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law. 5.    Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.). 6.    Enable solely internal uses that are reasonably aligned with consumer expectations based on Your relationship with Us. 7.    Comply with a legal obligation. 8.    Make other internal and lawful uses of that information that are compatible with the context in which You provided it.
Right To Correct	The right to request that We update any information about You that is inaccurate or incomplete. Once We receive, verify and confirm Your request, We will update (and direct Our service providers to update) Your personal information in Our records. You also have the right to require Us to restrict processing of Your personal information in certain circumstances, e.g. if You contest the accuracy of the personal information.
Right to Opt-Out of the Sale or Sharing of Personal Information	The right to opt-out of the sale or sharing of their personal information by Us. Once We receive, verify and confirm Your request, We will no longer sell or share Your personal information.
Right to Limit the Use or Disclosure of Sensitive Personal Information	The right to request that We limit Our use of Your sensitive personal information to that which is necessary to perform the services or provide the goods that You purchased, with some narrowly tailored exceptions. As discussed above, GOAT USA does not process sensitive personal information of our customers, potential customers or visitors.
Right to Opt Out of Automated Decision Making	The right to opt out of automated decision making, including profiling, against any information GOAT USA has collected about You.
Right to Non-Discrimination	We will not discriminate or retaliate against You for exercising any of Your privacy rights. In that regard, We will not take the following actions in response to Your exercising of Your privacy rights, unless permitted by the applicable laws: •    Deny You services. •    Charge You different prices or rates for services, including through granting discounts or other benefits, or imposing penalties. •    Provide You a different level or quality of services. •    Suggest that You may receive a different price or rate for services or a different level or quality of services.

In response to all privacy requests, GOAT USA will take steps to verify Your identity and/or the legal authority prior to processing any request.  GOAT USA will use the information provided to match the identifying information we have to verify Your identity before processing the request.

b.    NOTICE TO CANADIAN CONSUMERS 

This notice should be read in conjunction with the rest of Our privacy policy. This section is intended to inform Canadian residents of their rights. This Privacy Notice applies to personal information that GOAT USA collects or processes about individual Canadian residents. 

In response to all privacy requests, GOAT USA will take steps to verify Your identity and/or the legal authority prior to processing any request.  Please follow the instructions to verify the request.  GOAT USA will use the information provided to match the identifying information we have to verify Your identity before processing the request.

For information on what data We collect and for what purposes, please go to the section labeled “Personal Information We Collect” and "Purposes for Collecting Personal Information from Consumers” in Our Privacy Policy. 

For information on what personal information We may disclose to third parties, please go to the section labeled “Categories Of Personal Information We Have Sold Or Shared In The Preceding 12 Months; Categories of Third Parties To Whom Such Information Was Sold Or Shared.”

For more information on what cookies are, how GOAT USA uses cookies, what types of cookies We use, and how to manage Your cookies, please go to the section labeled “Cookies and Similar Technologies.”

To exercise Your privacy rights, please go to the section labeled “Managing Your Privacy Rights and Choices.”

i.    Canadian Residents Rights and Choices

Under Canada’s Personal Information Protection and Electronic Documents Act, You have certain rights with respect to Your personal information that We collect and use. These include:

Customer Right	Detailed Description
Right to Access	Canadian residents have the right to request a copy of the information We hold about You. Before We provide a substantive response to Your request to access Your personal information, We will verify Your identity to make certain You are who You say You are. We will respond within 30 days of receiving Your written request. We will not disclose in response to an access request Your government-issued identification number, financial account number, an account password, or security questions and answers. We will, however, inform You or Your representative with sufficient particularity if We have collected that type of information.
Right to Accurate Data	You have the right to request that We update any information about You that is inaccurate or incomplete. Once We receive and confirm Your rectification request, We will update (and direct Our service providers to update) Your personal information in Our records, except archive or backup systems.  In the alternative, We may provide You with instructions as to how You may correct Your personal information Yourself, such as via Your account with Us. We may request documentation supporting that Your requested correction is accurate. You also have the right to require Us to restrict processing of Your personal information in certain circumstances, e.g. if You contest the accuracy of the personal information.

 

To exercise Your rights, please go to the section labeled “Managing Your Privacy Rights and Choices.”

ii.    Rights And Choices of Residents of Quebec 

Quebec’s Law 25 furthermore provides enhanced privacy rights to the residents of Quebec, as follows:

Customer Right	Detailed Description
Right to Access, verification, rectification and deletion of Personal Information in our possession	If GOAT USA retains personal information about You, except where prohibited by law, You have the right to: (i) verify the personal information held about You by GOAT USA; (ii) request that Your personal information be rectified or updated; and (iii) withdraw Your consent to the use of Your personal information by GOAT USA and have Your personal information deleted from GOAT USA’s records. Should You wish to know or verify the personal information GOAT USA holds about You, rectify it or have it permanently and entirely deleted from our records, please contact Us using the contact information provided in the “Managing Your Privacy Rights and Choices” section below. Please note that, in an effort to prevent fraudulent or unauthorized access requests, We may require You to identify Yourself and to verify Your identity. Upon receipt of such a request, GOAT USA undertakes to respond to Your request within 30 days. Under some circumstances, We may need an extension of time to respond to Your request, in which case We will inform You of the basis for Our need for an extension.  If GOAT USA is unable to provide access to all the personal information it holds about You, the reasons why shall be communicated to You. You may also request the deletion of Your personal information, subject to legal and contractual restrictions; however, please note that the deletion of certain information may affect Our ability to provide You with certain services. Should You request the deletion of Your personal information, GOAT USA reserves the right to retain some of it for a reasonable period of time in order to meet its legal obligations.
Right to Opt Out	You may generally withdraw Your consent to the use or disclosure of Your personal information at any time, subject to the restrictions provided by law or contract. If You wish to withdraw Your consent, please contact Us using the contact information provided in the “Managing Your Privacy Rights and Choices” section below.  However, without such consent, We may be unable to provide You with certain services or benefits. For instance, if You withdraw Your consent to the use of Your personal information as part of a program to receive certain benefits, such as loyalty program benefits, You might no longer be able to participate in that program or take full advantage of it. You may contact us for further information on the implications of such withdrawal. If You wish to withdraw Your consent to the placing of non-essential cookies on Your device, please follow following the instructions on Our Do Not Sell or Share My Personal Information link.  Your consent and opt-out options with respect to Our digital marketing practices are set forth in said section.

 

XIII.    MANAGING YOUR PRIVACY RIGHTS AND CHOICES 

a.    Exercising Your Rights 

To exercise the rights described above, please submit Your request to Us by any of the following methods:

•    Through submitting a request through our Privacy Request Form.

•    By managing Your cookie preferences through our Cookie Preference Center.

•    Via mail to:

Privacy
GOAT USA 
135 Dupont St. 
Plainview, NY 11803

If You are a California resident, You may be limited in the number of verifiable consumer requests for access or data portability to two per 12-month period. The verifiable consumer request must:

•    Provide sufficient information that allows Us to reasonably verify You are the person about whom We collected personal information or a legally authorized representative. 
•    Describe Your request with sufficient detail that allows Us to properly understand, evaluate, and respond to it.
•    Before responding to Your privacy rights request, We must verify Your identity. We will do so by matching at least two reliable data points from Your request to the information that We maintain about You. In certain circumstances, We may require further verification, including obtaining Your signed declaration under penalty of perjury to further confirm that You are the requester. Once You contact Us to exercise Your rights, We will further guide You as to Our verification process.

We cannot respond to Your request or provide You with personal information if We cannot verify Your identity or authority to make the request and confirm the personal information relates to You.  Making a verifiable consumer request does not require You to create an account with Us.  We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

b.    Authorized Agents

Only You or a person that You or Your employer authorize to act on Your behalf may make a verifiable consumer request related to Your personal information. You may also make a verifiable consumer request on behalf of Your minor child. You may use an authorized agent to submit a privacy rights request on Your behalf if You provide the authorized agent a written permission signed by You. We may also require You to do either of the following:

(1) Verify Your own identity directly with Us.
(2) Directly confirm with Us that You provided the authorized agent permission to submit the request.

We may deny a request from an authorized agent if the agent cannot or does not provide to Us Your signed permission demonstrating that they have been authorized by You to act on Your behalf or if You do not confirm to Us that You provided the authorized agent permission to submit the request. 

The requirement to obtain and provide written permission from You does not apply to requests made by an opt-out preference signal.

c.    Response Timing and Format

We will acknowledge Your request no later than ten (10) business days after receiving Your request and will provide information about how We will process the request. The information provided shall describe in general Our verification process and when You should expect a response, except in instances where We have already granted or denied the request.

We shall respond to a verifiable consumer request within forty-five (45) calendar days of its receipt (unless a different response period is required by an applicable law, of which we shall advise you with our response). If We require more time (up to 90 days), We will inform You of the reason and extension period in writing.  If You have an account with us, We will deliver Our written response to that account.  If You do not have an account with Us, We will deliver Our written response by mail or electronically, at Your option.  Any disclosures We provide will only cover the 12-month period for California residents preceding the verifiable consumer request's receipt.  The response We provide will also explain the reasons We cannot comply with a request, if applicable.  For data portability requests, We will select a format to provide Your personal information that is readily useable and should allow You to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to Your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If We determine that the request warrants a fee, We will tell You why We made that decision and provide You with a cost estimate before completing Your request. For example, in cases where requests from a consumer are distinctly unsubstantiated or excessive, in particular because of their repetitive character, We may either charge a reasonable fee, in Our discretion, taking into account the administrative costs of providing the information or communication or taking the action requested; or refuse to act on the request altogether.

Should You have any questions about this policy, or how to exercise Your privacy rights, please email privacy@goatusa.com.

XIV.    GLOBAL OPT OUT PREFERENCE SIGNAL 

Global Opt-Out Preference Signal or Global Privacy Control (GPC) is a feature available in some web browsers that allows users to communicate their preference for not being tracked across websites. Currently, only certain internet browsers (DuckDuckGo, Brave, Mozilla Firefox, etc.) or a separately installed plug-in enable universal opt-out signals. While the Global Privacy Control and universal opt-out signals are still developing, We are monitoring the status of implementation and are consistently configuring Our Website to honor consumer’s opt-out signals.
Processing this signal typically involves several steps, including:

Receipt and verification of the signal: When We first receive the opt-out preference signal from Your device, We will verify that it is authentic and valid. This may involve confirming Your identity, ensuring that the signal was sent from a valid email or other contact address, or using other methods to ensure that the signal is legitimate.

Updating data systems: Once the opt-out preference signal has been verified, We will update Our data systems to reflect Your preferences. This may involve adding Your name and contact information to a "do not contact" list or other database, or marking Your existing record in a customer relationship management (CRM) system as opted-out.

Communicating changes to relevant parties: If Your opt-out preference signal affects other parties who have access to Your personal information, such as third-party service providers or partners, We will communicate the changes to those parties and ensure that they also update their data systems accordingly.

Compliance monitoring: We will monitor Our data systems and processes to ensure ongoing compliance with Your opt-out preference signal. This may involve periodically reviewing Our data systems to ensure that Your preferences are being respected, and taking corrective action if necessary.

If You want to turn on Global Privacy Control on Your browser, You can follow these steps:

1. Open Your web browser and go to the settings or preferences menu. The location of this menu may vary depending on the browser You are using.
2. Look for the "Privacy" or "Security" section in the settings or preferences menu.
3. Scroll down to find the option for "Global Privacy Control" or "Do Not Track."
4. Toggle the switch to turn on Global Privacy Control. In some browsers, You may need to check a box or select a radio button to enable this feature.
5. Once Global Privacy Control is turned on, Your browser will send a signal to websites that You do not want to be tracked. However, it's important to note that not all websites may honor this signal, and some may continue to track Your activity.
6. To verify that Global Privacy Control is working, You can visit the website https://globalprivacycontrol.org/  and check if it displays a message indicating that Your browser is sending the "Do Not Track" signal.

By turning on Global Privacy Control on Your browser, You can have greater control over Your online privacy and limit the amount of information that websites and advertisers can collect about You.

XV.    KEEPING YOUR PERSONAL INFORMATION SECURE

GOAT USA has reasonable technical, physical and administrative security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. These measures offer appropriate reasonable security, taking into account the state of the technology, the implementation costs and also the nature, the scale, the context and the processing purposes. We limit access to Your personal information to those who have a genuine business need to access it. Those processing Your information will do so only in an authorized manner and are subject to a duty of confidentiality. The measures are also intended to prevent unnecessary collection and further processing of personal information. The personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. We also have procedures in place to deal with any suspected data security breach. We will notify You and any applicable regulator of a suspected data security breach where We are legally required to do so.

XVI.    DISCLAIMER/LIMITATION OF LIABILITY FOR DATA INPUT ERRORS

GOAT USA is not responsible for any errors that are made by You in inputting data, nor for data entered by someone using Your credentials.  PLEASE SECURE YOUR CREDENTIALS AND DO NOT DISCLOSE THEM TO ANYONE ELSE.  If Your credentials are compromised, please notify Us at Privacy@goatusa.com.

Under no circumstances shall GOAT USA be liable to You, including but not limited to any liability for  our Website not being available for use, for lost or corrupted data.   Except as expressly agreed to by us, GOAT USA will not be liable for any consequential, special, indirect, or punitive damages, even if advised of the possibility of such damages, or for any claim by any third party.

XVII.    CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this Policy at our discretion at any time. When We make changes to this Policy, We will notify You by email or through a notice on our Website’s homepage.  You will also be able to determine the date that our current Policy has become effective by viewing the Effective Date at the top of this document.

XVIII.    CONTACT INFORMATION

If You have any questions or comments about this policy, the ways in which We collect and use Your personal information, Your choices and rights regarding such use, or if You wish to exercise Your rights under this policy, please do not hesitate to contact Us at:

Email: Privacy@goatusa.com

Postal Address:
Privacy
GOAT USA 
135 Dupont St. 
Plainview, NY 11803